Useful Tips You Should Know About Video Marketing

A person can promote their business through video marketing. But, it is not that simple to come up with a unique video. Various considerations must be made in regards to your video marketing. Keep reading to learn some useful tricks and tips to promote your business using video marketing. Read the following guide on how to rank your YouTube Videos in Google and YouTube search engine.

1. According to Webris ( http://webris.org/), the first thing to consider in video seo is the content of your video. As Webris stated -

"The first area that people fail is the videos they're creating.

YouTube isn't a shopping website. You can't make purchases in the platform. Why would you create sales videos?

It's perfectly fine to use YouTube to host your videos, but people don't give a shit about your new product.

YouTuber's are seeking content to help them solve problems, learn skills, watch cat videos and waste time. In order to get that automated steam of views, focus your content accordingly.

Here are some perfect examples:

• Tutorial videos (setting up Analytics Goals or Events)
• How-to videos (how to rank your ebook in Amazon)
• Review videos (product reviews, business reviews, etc). "

Also, 20 minute videos are frequently too long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. When you're just chatting about your business, products or a sale, keep your video to less than five minutes.

A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. This is a good way to give people an idea of what your product looks like and your video can also function as a user manual. Personal awareness of how a product works is sure to motivate individuals to make purchases.

2. The exact targeting of keyword in your niche is a must in video marketing too. This will ease on ranking your videos at search engines. Brian Dean of Backlinko ( http://backlinko.com/ ) talked about this factor in his blogpost titled - YouTube SEO: The Ultimate Guide.


3. On-page optimization of Youtube Video - This is also one of the important part in ranking your videos. Optimizing your videos so that your keyword will appear in your title and video description is the ideal. Webris stated - "Add a link to your website. Add a link to your website. Add a link to your website.

Am I clear?

I can't tell you how many of my clients craft amazing videos with NO call to action and link to their website. YouTube provides a platform with a built in audience - it's your job to engage that audience and drive them to your website.

Your website is where you finish the marketing process - aka grab their information, make a sale, click on an ad, etc.

After you add a link you need to optimize the rest of the video description. This is yet another area that YouTube scans for signals on what your video is about. Here are a few tips on optimizing your description:

Try and write at least 200 words of content.Use synonym and one off keywords. For example, if your main keyword is How to Rank YouTube Videos, some one off keywords would be How to rank YouTube videos in Google, how to get videos to show up in search engines, YouTube Marketing, etc. DON'T USE DUPLICATE CONTENT. That means for EACH of your videos you need to write a different description.Don't overuse keywords - you can get slapped for keyword stuffing.
I like to write out the video transcript. This can be a major pain in the ass so I recommend outsourcing it on Fiverr or following my guide on how to get the video transcript from YouTube."

4. Building links - According to traditional theory, search engine optimization has two aspects:

"On-page" SEO. This refers to how your website is structured, image tags, keyword density, tags, etc.
"Off-page". This refers to other domains that link back to your website. This past year we've seen a huge shift in traditional SEO. Social networks have changed the way we interact online and search engines are beginning to account for it. There is now a third aspect which is Relevance.

The hacks laid out above will rank any low competitive or long tail keyword. If you want to rank videos for more competitive terms like "payday loans", you're going to have to build links to your video and embed the HTML on other sites.

If you're new to SEO, I suggest sticking with low competition keywords. There's nothing wrong with ranking videos for low competition keywords and is actually the route that I suggest you take.

When building links at YouTube videos you need to be careful. YouTube is pretty damn good at picking up spam and its pretty easy to get videos banned.

 I recommend building a small amount of high quality links over a long period of time. Some link sources I use are:

• Private blog networks (PBN)
• Guest blogging
• Social bookmarks
• Web 2.0s (.Wordpress, .Weebly, etc.
• Partner sites
• My own sites 
• Comment links
• Tumblr posts
• Pinterest pins

Video marketing is an effective way for businesses to increase sales. To get the most from your investments of time and money, use any of these tips as a starting point for your next foray into digital media marketing. Execute flawlessly and plan carefully! I am doing case studies for 2017 on how to rank Youtube Videos in Google - https://www.youtube.com/watch?v=Vwuh1zBdRJk